01

Brwnsclub

Project

Project

Self-initiated

Self-initiated

Type

Type

Brand Identity

Brand Identity

,

,

Art Direction, Digital Design

Art Direction, Digital Design

Year

Year

2026

2026

About

About

Brwnsclub is a clothing project I started from scratch, mostly to find out how a brand actually gets made. I built the identity first: wordmark, monogram, colour and labelling, then the art direction that carries it.

Brwnsclub is a clothing project I started from scratch, mostly to find out how a brand actually gets made. I built the identity first: wordmark, monogram, colour and labelling, then the art direction that carries it.

For the wordmark I looked at the big fashion houses. Almost all of them use a plain typeface logo, and that's exactly why they still look right decades on. So I kept Brwnsclub's clean and minimal, set in Helvetica Neue with tight tracking.

For the monogram I looked at MLB team logos like the Yankees and Dodgers. They've barely changed in decades and you recognise them without reading them. I designed the BC monogram the same way, as a mark I can put straight onto the clothes.

This is version one. The brand will keep evolving the way the brand should - slowly, and only when it earns it.

Yash, Co-Founder & Designer

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